Merkle is a database marketing agency offering quantitative, innovative marketing strategies that allow our clients to market products and services more effectively. Merkle's clients span a variety of industries including leaders in non-profit fundraising, financial services and consumer markets. Founded in 1971, Merkle is a privately held corporation based in Columbia, Maryland.

As a database marketing agency, information is at the core of Merkle's business. Many of Merkle's key processes involve information, including the storage of information, the exchange and transfer of information, the management of information, the analysis of information and the reporting of information to our clients.

Merkle obtains marketing information (including information about consumers) from and through our clients and also acquires such marketing information from third parties to be used by our clients from third parties. Merkle does not collect data directly from consumers.