Mobile coupons remain the single hottest category for retail brands looking to drive measureable response. Our platform allows for coupons to be simple SMS (text message) based messages with unique redemption codes or complex 2d barcode or QR codes that are delivered to handsets and function in a fraud proof manner for merchants that have Verifone capable payment terminals. Which technology is ideally suited to your needs depends on a host of factors that your Merkle Mobile sales rep can review with you.