Merkle's mobile solutions cover the full spectrum and allow us to do everything from simple SMS acquisition programs to complex smartphone applications that embrace video and mCommerce functionality. Best of all, we begin from a strategy standpoint and look to match the right tactics and mobile solutions to a campaign's objectives rather than trying to sell a given technology. Likewise, our mobile platform features a carrier grade device database that insures that landing pages, microsites or mobile web sites render flawlessly across 8000+ mobile handsets in a device optimized fashion. Finally, our proven phased approach to building a mobile capability is the most efficient way for brands to build a mobile capability.